The business essentials have changed exceptionally from the industrial reign. A production orientated sector now says ‘customer is the king’. The idea of treating your customers as the center of your products and business decisions has changed the outlook of the industry, not just in one sector but in all the business sectors. Since the consumer is now the king, it became extremely difficult to hold on to one customer for long. All companies provided amazing products, after sales services and even add on’s like discounts and sales which made it even more difficult to convert a potential client into business. If it wasn’t possible to swoop a customer with material bribe, it was time to develop relations with them. Ever thing about how you became loyal to a brand, it was first because you liked interacting with the company representative. The Customer Relationship Management began with providing an empathetic touch to your company interactions with the use of software t...